Find out if AI recommends your brand or your competitor.

AI visibility is how often AI assistants name your brand when people ask them for a recommendation, and which pages they cite as sources. The assistants that matter most are ChatGPT, Gemini and Google’s AI Overviews and AI Mode. Generative engine optimization (GEO) is the work of improving it. Botlum measures it every day, per engine and per country, so you can see where you stand and what changed.

A rank tracker shows where a page sits in a list of links; an AI answer has no list to rank in. It names a few brands, cites a few sources and changes by engine, country and day. Botlum reads those answers and reports whether you are named, in what place, who is named instead and which pages are cited. For the Google engines it also shows your regular Google position.

ChatGPT with web search, Gemini, Google AI Overviews and Google AI Mode. All four are on every plan, in every country.

One question in one country and language, asked every day on every engine. The same question in a second country is a second prompt.

Yes. Put the city in the prompt, the way a buyer would. The prompt still counts as one prompt in that country.

Yes. We collect the answers as each product shows them to a user in the chosen country, with web search and sources. Not a bare model through an API.

An answer that links to your page as a source but recommends a competitor by name. Your content does the work and someone else gets the mention.

Plans start at $19 a month for 15 prompts and go up to $449 for 700. You pay only for prompts: all four engines, every country and unlimited seats come with every plan. A prompt asked in a second country counts as a second prompt. Every plan starts with a 7-day free trial without a card.

Nobody can switch it on, but you can work on what the answers draw from. Engines name the brands that the pages they trust name: your own pages, and the review sites, comparisons and forums they cite. Botlum shows those sources for each of your prompts, where a competitor is named instead of you, and where your page is cited without your name, so you know where to start.

All of them track AI answers; Botlum differs in what every plan includes. Each Botlum plan covers ChatGPT, Gemini, AI Overviews and AI Mode in every country, with unlimited seats, and you pay only per prompt. Some of the others charge extra for engines such as Gemini or AI Mode, or cover one engine per plan or campaign. Botlum also flags ghost citations: answers that cite your page but name a competitor.

Any country, in its language. Each prompt has a market, a country and its language, and Botlum asks it from that country the way a person there would, then reports each country separately. When you add a market, Botlum suggests prompts in the market’s language, and you can write your own in any language.

Seven days on any plan, no card. There is also a free one-off check for any domain right on this page.

Botlum is made for one brand by default: yours. Agencies get a workspace for each client, share links and branded PDF reports on every plan, and the Agency plans add the prompt volume for many brands.

Yes, from the billing page. See the refund policy for how unused time is handled.